Mapping
Data Mapping and Customer Profiling can help you determine where potential customers are within an existing market, and also help you un-tap new potential markets and customers. The best way to find you next customer is to analyze your existing customers and then find other people with similar profiles. Data Mapping/Customer Profiling can help you:
- Visualize your current customers and identify new markets.
- Determine factors which drive customers to your location; drive time, interstate access, location of competition, etc.
- Obtain list of customers from a market area that is generating good revenues
- Append census demographics to each record for the geographic area the customer is located in
- Analyze the group of customers for the greatest commonalities among the demographics
- Decrease your overall expenses buy identifying, ahead of time, those customers most likely to respond.