Database Management

Our corporate parent’s name is Database Marketing, Inc., which should be a clue to our company’s origins and strength.

Our senior management has over 35 years experience in direct marketing and our staff includes a programmer who teaches at a nearby colleges.

There is a huge difference between a mailing list and a database. The difference can impact the success of your direct mail and marketing programs.

A mailing list consists of names and addresses. A database can include customer history, buying preferences, purchasing frequency, source of names and much more.

Demographics and psychographics can be appended to a customer list, giving you an insight to your customers life-style. Then similar lists can be rented to match their profile so future direct mail efforts generate better results. Sales volume, number of employees, SIC codes and other information can also be appended to a business customer or prospect list, giving you much more data. This data can be analyzed and used to determine potential clients.

If you are serious about getting the best results from your customer and prospect lists, we can help with:

  • Data analysis
  • Data cleansing
  • Database design
  • Data enhancement
  • Database management and storage
  • Data preparation and segmentation
  • Data strategy