PURL’s

Personalized URL marketing provides powerful on-line response channel for direct mail.

Most direct mail campaigns neglect the large percentage of recipients who prefer to respond on-line. Sending them to a same-to-all corporate web site just isn’t good enough for today’s web-savvy audience. Personalized URL Marketing engages these highly valuable prospects with their own VIP landing pages.

A PURL uses the same data you use to personalise and customise your mail, to personalize and customize a personal landing page for each name on your mailing list. This means each person who receives a mailing from you can open their own personalised landing page as a response device to order, inquire, complete a survey, download or access further information and more.

The very personal nature of the PURL tends to increase responses to traditional mail campaigns, because the body language of the PURL says “this is only for you”.

A typical PURL campaign includes:

  • Personalised mailpack
  • Landing page
  • Unique campaign URL
  • PURL formatting and set-up
  • PURL hosting
  • 24/7 secure tracking and reporting serviceL&L can design your complete campaign.  Give us a call to duscuss your needs.