Data Mapping and Customer Profiling can help you determine where potential customers are within an existing market, and also help you un-tap new potential markets and customers. The best way to find you next customer is to analyze your existing customers and then find other people with similar profiles. Data Mapping/Customer Profiling can help you:
Visualize your current customers and identify new markets.
Determine factors which drive customers to your location; drive time, interstate access, location of competition, etc.
Obtain list of customers from a market area that is generating good revenues
Append census demographics to each record for the geographic area the customer is located in
Analyze the group of customers for the greatest commonalities among the demographics
Decrease your overall expenses buy identifying, ahead of time, those customers most likely to respond.
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